Visual Identity
The source-of-truth rules for the Odela Business Services (OBS) brand identity — the parent brand that the SPOT platform sits within. Use these guidelines to keep logos, colour, and type consistent across decks, the product UI, collateral, and partner materials.
Whose identity is this? The mark documented here — three interlocking petals in a warm yellow-to-orange gradient beside the wordmark ODELA — is the Odela parent brand. SPOT itself is expressed typographically (the uppercase SPOT wordmark) within this identity system.
In this section
The Odela mark, its three lockups, clear space, minimum sizes, and the misuse rulesLogoThe primary, accent, surface, and text palette with hex, RGB, and CSS variable valuesColour
- Typography — Google Sans for headings, Roboto for body (coming soon)
- Iconography & Imagery (coming soon)
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