How the SPOT Report is built
This is the construction specification for a SPOT report — how each section is assembled, what data feeds it, and what the output must contain. It is written for people new to SPOT who need to understand the product from the inside (build, QA, onboarding, internal training). For the client-facing summary of what each section shows a reader, see The SPOT Report.
Source of truth. This page is a rendered, cleaned-up version of the internal SPOT Playbook V12. Where the playbook marks a part as KIV (“keep in view”) or To Be Developed, that part is not yet generated in reports today.
How to read each section
Every section below is described with the same five fields:
- Rationale — why the section exists and the question it answers.
- What it shows — the subsections and content it must contain.
- Expected output — the concrete tables, charts, and narratives the reader receives.
- Input documents — the source evidence the extraction runs against (SPOT is source-only — nothing is invented).
- Presentation — the tone and format rules (SPOT narrative is objective and removed; it never offers a personal judgement of quality).
Presentation standards
The rules below apply to every section’s output, so the report reads the same way no matter who generates it or which company it covers. SPOT’s numbers are deterministic; the prose around them follows one standard too. These expand the Presentation field you’ll see on every section below.
One consistent voice
- The narrative states facts and their significance — it never offers a personal judgement of quality.
- Fields render as clean, connected prose. The report never shows internal working labels such as “Finding:”, “Implication:”, “Data Point:”, or “Risk:” — those are drafting notes, not output.
Values always render the same way
- Dates —
Month YYYY(e.g.October 2022) or a full dateYYYY-MM-DD. Never a bare year, never a vague phrase like “a few years ago.” - Money — ringgit with thousands separators (
RM 1,234,500). Where the source is already in thousands, it is shown asRM '000. - Percentages and ratios — shown with their unit (
12.5%, gearing0.85), not as words. - Counts and headcount — plain numbers (
5), not words. - Durations (years in a role, years operating) — a plain number (
3.6). Never expressed as a date, and never a doubled unit — a reader should never see “3.6 Years Years.” - Missing data — stated plainly as
Data not available. The report never invents, estimates, or infers a value to fill a gap.
Section-specific guarantees
- Section C — Manpower: the breakdown uses a fixed set of role names and includes one row for every role the documents support. When the documents name directors or a company secretary, those rows always appear — these people are never silently dropped. A role’s description describes the role, never an individual’s name.
- Section C — Certifications: status is always one of a small standard set (
Active,Expired,Pending Renewal,Revoked,Not Specified,Data not available), so readers can scan and compare at a glance. - Section D — Tenure: years in a role or with the company are always a plain number (
3.6), so the report shows “3.6 years” consistently instead of mixing formats.
SPOT Context (cover & reading guide)
Rationale — To guide the reader on the contents to come, how to understand the information, and to name the verified sources. It also carries light summaries of each section’s findings.
What it shows — A two-paragraph narrative per section (max ~450 words each) explaining the coming sections, the document input sources, and the key findings.
Expected output — An explanation of the coming sections, plus a key summary of the points generated in each.
Input documents — The generated A–E sections, re-processed into this cover section.
Presentation — Paragraph narratives.
In the live report this renders as the Cover, the “Understanding This Report” guide page, and the Executive Summary.
A. Enterprise & Financial Profile
Rationale — To consolidate statutorily required identity documents and credentials into a verified company identity portfolio, and to assess the company’s financial health and long-term stability. This section provides the foundational understanding of financial performance and capacity for growth — it confirms the financial foundation.
What it shows
- A.1 Identity Snapshot — a table of name, SSM registration number, principal business, incorporation date, registered address, auditor, business license number, tax registration number, and key personnel.
- A.2 Audited Financial Statements — Statement of Financial Position and Statement of Profit & Loss tables (minimum two years of history), plus a concise narration of total assets, equity and liabilities, and a revenue breakdown.
- A.3 Key Financial Ratios — profitability, liquidity, leverage and efficiency ratios over a five-year period, with a narrative explaining the trends.
Expected output — A snapshot that confirms the company’s existence and identity and gives immediate insight into its current financial position, enabling further investigation and surfacing entry points for value-adding services.
Input documents — Audited Financial Statements, SSM Registration, CTOS Registration, Management Accounts.
Presentation — Clear, well-structured tables for the financial data and metrics, followed by a brief analytical narrative on the significance of the numbers. Each subsection has its own header.
A.1 Identity Snapshot
Rationale — A quick, verified summary of the company’s legal and operational identity, establishing legitimacy up front and collecting identity information for quick reference.
What it shows — A table capturing the information needed for business identification, parsed mainly from SSM.
Expected output — A single two-column table covering: registered name, SSM registration number, domiciled country, incorporation date, paid-up capital, legal structure (e.g. Berhad, Sdn Bhd, partnership), nature/principal business activity, office address, and employee count.
Input documents — Official company registration documents (SSM), business licenses, tax registration documents; one audited report as a fallback for nature of business.
Presentation — A simple, single two-column table for quick reference.
A.2 Audited Financial Statements
Rationale — An accurate, validated snapshot of financial position and performance across all years of audit reports provided — crucial for confirming the financial foundation.
What it shows — Statement of Financial Position and Statement of Profit & Loss tables across the years available (ideally five), plus concise narration of the overall accounts and a revenue breakdown table.
Expected output
- Statement of Financial Position — accounts as they appear in the audited statements, years ascending left-to-right, with a CAGR column
((final/initial)^(1/n) − 1) × 100. Followed by a three-paragraph “Highlights of financial position” narration on total assets, liabilities and equity — objective statements of absolute changes and CAGR across the period. - Statement of Profit & Loss — same structure with a CAGR column, followed by a Breakdown of revenue table expanding each revenue line identifiable from the statements and notes, with year-over-year change and overall CAGR, plus concise bullets noting each product’s highest sale value and year.
Input documents — Audited reports (minimum two financial years; ideally five).
Presentation — Two separate tables (SOFP, SOPL) with a column per year for trend comparison, each with a CAGR column; narrative highlights; revenue breakdown table.
A.3 Key Financial Ratios
Rationale — To analyse and interpret the raw financial data, giving a deeper assessment of financial health across profitability, liquidity, leverage and efficiency — used to confirm the company’s “risk profile”.
What it shows — A table of key ratios over five years, plus a narrative analysis of trends and implications for each ratio group:
- Profitability — Gross, Operating and Net Profit Margins; ROA; ROE.
- Liquidity — Current Ratio; Quick Ratio.
- Leverage — Debt-to-Equity; Debt-to-Assets; Interest Coverage.
- Efficiency — Inventory Turnover; Days Sales Outstanding; Total Asset Turnover.
Expected output — Objective insights into ongoing trends (e.g. Current Ratio consistently above 3.0×; Debt-to-Equity trending down), referencing the underlying account shifts that moved the ratios, with light commentary on what they reflect about operations and direction.
Input documents — Audited reports (minimum two financial years; ideally five).
Presentation — A ratios table plus a separate narrative with clear headings per category (Profitability, Liquidity, Leverage, Efficiency).
B. Strategic Capabilities & Market Position
Rationale — To present the company’s value and position. This section carries the qualitative information: operational capacity, core product/service offerings, and how the company manoeuvres within its industry to generate value.
What it shows
- B.1 Enterprise Value Proposition — the problem the company solves, the needs/desires gap it fills, and a products & services portfolio.
- B.2 Strategic Capabilities & Competitive Edge — how the company meets the industry’s capability expectations, its unique edge, and the partnerships that enable delivery.
- B.3 Industry Benchmark — a peer comparison along the capability criteria.
Expected output — An assessment of strategic position and ability to execute, showing how the company differentiates against direct competition.
Input documents — Company profile and capabilities statements, JV/alliance agreements, key client list, business licenses, tax registration, legal contracts/award letters for major projects, company and competitor websites and social media, current events.
Presentation — Tables to break down capabilities and their strategic benefits; narratives to introduce each subsection and summarise overall market standing.
B.1 Enterprise Value Proposition
Rationale — To identify the problem the company exists to solve, and to present the portfolio of goods and services that act as its solution.
What it shows — A narrative explaining the industry/market, the identifiable gaps, and the company’s intention to fill them, followed by a table of products and services with brief descriptions.
Expected output — A statement of perceived industry/market needs and the company’s intention to fill them (mentioning mission/vision where available and how activity aligns), plus a two-column table (product/service | description).
Input documents — Company profile, website and social media, audited reports and other technical documents provided.
Presentation — A narrative introduction setting context, then a structured table.
B.2 Strategic Capabilities & Competitive Edge
Rationale — To evaluate how the company meets the industry’s capability expectations, its capacity to deliver, and its positioning within the industry and supply chain that enables that delivery.
What it shows — A table of the capability criteria expected for this nature of business, detailing how the company’s unique fulfilment of each gives a competitive edge, plus a narrative on how these feed broader strategic aims.
Expected output — A three-column table (capability expected | description | how the company’s unique fulfilment gives a competitive edge), a narrative on how the capabilities feed broader strategic aims, and a second three-column table of key partnerships and alliances that improve the value chain.
Input documents — Partnership/JV agreements, client testimonials, key client list and relationships, audit reports, company profile, website, social media, certificates and accreditations.
Presentation — A clear table plus narrative sections with bulleted lists.
B.3 Industry Benchmark
KIV — not yet generated. The peer/competitor benchmark is defined in the playbook but is not produced in reports today. Do not promise it to clients yet.
Rationale — To reference the strategic alignment of capabilities against identified peers/competitors, assessing the competitive landscape and the uniqueness of the value proposition.
What it shows (when built) — A table laying out peer competitors and qualitatively narrating their approach to the same strategic direction and underlying capabilities.
Expected output (when built) — A table of at least four columns: the key strategic aims (column 1), the focal company’s brief performance per aim (column 2), then at least two competitors with the same narration.
Input documents — Peer company profiles, websites, social media, and certificates/accreditations.
Presentation — A clear table with concise qualitative narration in each cell.
C. Statement of Capabilities
Rationale — To elaborate the characteristics of the company, and the resources and allocation focus, that allow it to meet capability expectations.
What it shows
- C.1 Delivery competency and capabilities — a snapshot of product/service value, then the resources to deliver each stream.
- C.2 Accomplishments, References and Evidence — a table of technical capabilities/resources with description and strategic advantage.
- C.3 Accreditations & Certifications — a table of certificates and accreditations related to technical competencies and permits.
Expected output — An assessment confirming focus levels on specific products/services and the resources on hand to expand capacity or delivery quality, plus testimony and evidence of historical delivery — written objectively and without bias.
Input documents — Receivables and payables ageing lists, audited reports, revenue breakdown, additional interviews and company insights/context.
Presentation — Multiple tables and narratives fitted to each subsection.
C.1 Delivery competency and capabilities
Rationale — To categorise revenue streams by their importance to the company, then detail the resource criteria critical to delivering and expanding each prioritised stream.
What it shows — A matrix categorising the products and services, followed by three tables of the resources on hand to deliver them.
Expected output — A four-quadrant matrix (Y-axis = gross margin, X-axis = sales volume):
- High margin / low volume — strategic expert
- Low margin / low volume — emerging / exploratory
- High margin / high volume — core product/service
- Low margin / high volume — efficient niche specialty
Then three resource tables:
- Manpower — labour count, technical skill level, years of experience, certifications.
- Money — brief summary of capital sources, limits, and cost of capital.
- Machines — PPE needed per product type, cost, ability to procure more.
Input documents — Audited reports, fixed asset list, general ledger, company profile and website.
Presentation — A matrix table first, then objective, concise resource tables.
C.2 Accomplishments, References and Evidence
Rationale — To present historical evidence of past engagements as an illustration of competency.
What it shows — A table giving an understanding of past experiences, the scale of work, and the technical abilities displayed.
Expected output — A table of at least six columns: project/engagement name; client; scope of work (brief explanation plus technical tasks); income value derived; status (completion date, or “ongoing”); outcome (success/failure, with customer testament of quality/satisfaction where possible).
Input documents — Contracts, purchase orders, invoices, audited report, company profile, website, plus any project timelines, cash flows and supporting documents.
Presentation — A structured table with concise narration in the scope-of-work and outcome columns.
C.3 Accreditations & Certifications
Rationale — To present the company’s credentials related to delivering its products and services, collected into one table for reference by prospective clients, procurement teams and other stakeholders.
What it shows — Categories of credentials (e.g. safety, technical expertise, manufacturing practices — non-exhaustive) with the associated certificate/accreditation/license.
Expected output — Separate tables per credential category, each with: certificate name; issuing body; date of certification; expiry date.
Input documents — Certificates, licenses.
Presentation — Simple tabular format; narration only as an introduction to the tables.
D. Ownership & Management Structure
Rationale — To assess leadership competency and the effective structuring of management — crucial for safeguarding against fraudulent vendors and ensuring compliance.
What it shows
- D.1 Ownership & Board Composition — key management personnel and all shareholders, giving clarity and accountability.
- D.2 Management Structure — the company structure with key personnel tied to departments, showing roles, responsibilities and inter-department nexus.
- D.3 Ultimate Beneficial Ownership — tracing the final individuals behind shareholdings, even through shell companies — key for fraud prevention.
Expected output — Various tables per subsection, plus organisational-chart images. Written in an objective, removed manner.
Input documents — Resumes/professional profiles of key personnel, and SSM registration documents to verify shareholding.
Presentation — Tables for leadership and shareholding details, framed as a direct benefit.
D.1 Ownership & Board Composition
Rationale — To assess the experience, industry knowledge and stability of shareholders and their representatives — vital for sound decision-making, effective execution, and governance accountability.
What it shows — Two tables listing board key personnel and shareholders with relevant details.
Expected output
- Shareholders — Name; entity type (individual/company/trust/cooperative); number of shares; shareholding % (descending); role; education and experiences.
- Directors/board — Name; role (descending by importance); years in role; education and experiences.
Input documents — Resumes/professional profiles and any documents detailing career history and project successes.
Presentation — A simple table for key personnel, with a narrative highlighting the leadership team’s importance and contribution.
D.2 Management Structure
Rationale — To give a clear view of the management structure — visualising units/departments, accountability to key personnel, and coordination of cross-department efforts.
What it shows — A table of C-suite and operational-level key personnel (not the board), followed by a visualisation of the company structure (organisational chart).
Expected output — A table (role; years with company; education; experiences), then an organisational-chart image incorporating all names from Section D to show responsibilities and hierarchy.
Input documents — Resumes/professional profiles of key personnel; company profile, website and any company-provided organisational chart.
Presentation — A simple table with a narrative introduction; the org chart as an image or other visual medium.
D.3 Ultimate Beneficial Owner(s)
Rationale — To give a clear view of the ownership structure and ultimate beneficial owners (UBO) — a critical governance component that mitigates risks of ownership opacity and ensures regulatory compliance.
What it shows — A table of shareholder name, percentage of shares held, designation, and UBO status (e.g. YES / NO).
Expected output — A table with: name; vehicle through which shares are held (proxy, shell company, subsidiary, etc.); total shares attributable to the ultimate individual; shareholding % (descending); role; years with company; education; experiences.
Input documents — SSM registration documents (or equivalent) to verify shareholding and ownership details.
Presentation — A simple table, with narrative explaining how this transparency safeguards against fraudulent vendors and ensures compliance.
E. Regulatory, Compliance & Credit Integrity
Rationale — To explain the past and current status of the company’s regulatory and compliance needs, and its credit compliance, providing transparency for stakeholders such as financiers and prospective customers.
What it shows
- E.1 Credit Standing — a snapshot from CTOS/CCRIS plus payables/receivables ageing lists, a financing-eligibility estimate, and a summary.
- E.2 Compliance & Regulatory Adherence — a table tracking historical and ongoing compliance adherence.
- E.3 Governance & Oversight — a narrative analysis of governance structure and efforts.
Expected output — Tables and narration portraying the company’s compliance and regulatory adherence, detailed per subsection below.
Input documents — Corporate and personal credit reports (CCRIS, CTOS), official court/legal records (e-kehakiman), and records from regulatory bodies (SSM, LHDN, EPF, SOCSO).
Presentation — Tables, bulleted lists and paragraph narratives; language objective, unbiased and removed from any personal assessment of quality.
E.1 Credit Standing
Rationale — To give readers a snapshot of the company’s payment history, offering insight into creditworthiness and capacity to seek capital.
What it shows — Multiple tables: broad credit-health metrics, credit information of key personnel, receivables/payables lists, and a summary capturing creditworthiness.
Expected output
- Credit Health Metrics — three-column table (metric | company’s status/performance | source documents).
- Credit Integrity of Key Individuals — four-column table (name | position | overall CTOS score | source).
- Payment & trade behaviour — an accounts-receivable ageing table (debtors descending by amount; ≥3 day-bucket columns, typically ~90 days, flexible to the company’s credit-sale terms), presented as a mostly identical copy of the input; plus a matching accounts-payable ageing table.
- Credit summary — a mixed narrative-and-table segment giving a concise overview of creditworthiness.
- Indicative Financing Eligibility — ODELA’s indicative estimate (revolving lines and term loans), incorporated from the provided calculator.
Input documents — Corporate credit reports (CCRIS, CTOS), AR and AP ageing lists.
Presentation — Clear, concise tables with a short narrative before each; information presented objectively.
E.2 Compliance & Regulatory Adherence
Rationale — Critical for establishing the company’s credibility and risk profile. It directly addresses stakeholder concerns about legal liabilities, regulatory compliance and operational risks. For Malaysia-based companies it demonstrates adherence to local frameworks (SSM requirements, industry-specific regulations, cross-border compliance where applicable).
What it shows — A regulatory-compliance table (current standing with Malaysian regulatory bodies; industry-specific licenses/certifications; Companies Act 2016; cross-border compliance where applicable) and a legal-compliance table (legal/regulatory history; past or pending cases; dispute-resolution history; regulatory actions or penalties).
Expected output
- Regulatory Compliance Status — three-column table (indicator | status/notes | source). Rows: Corporate Governance & Statutory Filings; Regulatory Compliance; Industry Licensing; Tax Filings; Statutory Payments.
- Legal Compliance Status — two-column table (aspect | concise commentary). Rows: Litigation history; PEP (Politically Exposed Person) Screening; Reputation Risk; Procurement Relevance.
Input documents — CTOS/CCRIS, e-kehakiman records, industry-relevant compliance and regulatory-body records. See the Malaysian SME license & permit reference below.
Presentation — Two tables in an objective tone, with a short neutral introductory paragraph.
E.3 Governance & Oversight
Rationale — To explain the company’s governance structure, policies and ongoing efforts to improve.
What it shows — A flexible section providing analysis and visualisation of governance practices.
Expected output — A written analysis describing the commitment to good governance and ongoing improvement efforts, with specific policies and control mechanisms narrated and given visual representation based on input information.
Input documents — Company organisational chart, company constitution, interviews and input from key personnel.
Presentation — Flexible tables and narrative, written objectively without personal assessment of governance quality or strength.
Section F — ESG & Future Readiness
To Be Developed. Section F appears in the playbook’s table of contents as ESG & Future Readiness, but no construction specification has been written for it yet, and it is not generated in reports today. Planned coverage: ESG frameworks and sustainability strategies, digital adoption and innovation roadmap, and market projections and growth outlook. Do not promise it to clients.
Appendix: Malaysian SME license & permit reference
This master list is referenced by E.2 Compliance & Regulatory Adherence when assessing industry-specific licensing. It is non-exhaustive.
Foundational licenses (applicable to nearly all SMEs)
| License / Permit | Issuing authority | Applies to | Notes |
|---|---|---|---|
| Company Registration | SSM (Suruhanjaya Syarikat Malaysia) | All operating businesses | Legal registration of the entity (sole prop., partnership, or Sdn. Bhd.). Mandatory. |
| Business Premises License | Local Authority (PBT) — e.g. DBKL, MBSA | Businesses with a physical office/shop | Permission to operate from a specific commercial address. |
| Signboard License | Local Authority (PBT) | Businesses displaying a commercial signboard | Approval for signboard design, size and location. Often applied for with the premises license. |
| Income Tax Registration (E-Form) | LHDN | All registered businesses | Mandatory registration for corporate income tax filing. |
| EPF Registration | Employees Provident Fund | Businesses with employees | Mandatory monthly retirement contributions. |
| SOCSO Registration | Social Security Organisation (SOCSO) | Businesses with employees | Insurance for workplace injury / occupational disease. |
| EIS Registration | Employment Insurance System (EIS) | Businesses with employees | Insurance for employees who lose their jobs. |
Sector-specific licenses
Food & Beverage (F&B)
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Food Premise License | MOH / Local Authority (PBT) | Premises meets hygiene and safety standards. |
| Food Handler’s Certificate | MOH | Mandatory training/certification for all staff who prepare or serve food. |
| Liquor License | Royal Malaysian Customs (JKDM) / PBT | Required to sell, store and serve alcohol. |
Manufacturing
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Manufacturing License | MIDA | Required if shareholder funds ≥ RM2.5m or ≥ 75 full-time employees. |
| Certified Export Factory (CEF) | MIDA | For manufacturers exporting ≥ 80% of output. |
| Controlled Item Permit | Various (e.g. MOH, NPRA) | For manufacturing controlled goods (medicine, cosmetics, supplements). |
Information & Communications Technology (ICT)
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Network Service Provider (NSP) License | MCMC | For telecommunications/network infrastructure providers. |
| Application Service Provider (ASP) Class License | MCMC | For businesses offering online services, platforms and applications. |
Tourism
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Travel Agency License | MOTAC | Mandatory to operate as a travel agency/tour provider. |
| Hotel / Homestay License | MOTAC / PBT | Required to provide tourist accommodation. |
| Tour Guide License | MOTAC | Professional license for tour guides. |
Education
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Private Education Institution Registration | MOE / MOHE | Mandatory for tuition centres, kindergartens, private schools, colleges, universities. |
Import / Export
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Import/Export License | Royal Malaysian Customs (JKDM) | For controlled goods (minerals, certain animals, controlled materials). |
| Approved Permit (AP) | MITI | For restricted items (rice, sugar, steel, certain vehicles). |
Construction
| License / Permit | Issuing authority | Notes |
|---|---|---|
| CIDB Certificate | CIDB | Mandatory for all contractors. Graded G1 (≤ RM200k) to G7 (unlimited). |
Finance & Money Services
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Money Lending License | KPKT | For businesses providing loans for a fee/interest. |
| Money Changing License | Bank Negara Malaysia (BNM) | Mandatory to operate a currency-exchange service. |
Transportation & Logistics
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Goods Vehicle License | JPJ | For commercial goods vehicles. |
| Public Service Vehicle License | APAD | For buses, taxis, e-hailing, school vans. |
| Air Operator Certificate (AOC) | CAAM | Primary license for commercial aircraft operators. |
Agriculture & Agro-based
| License / Permit | Issuing authority | Notes |
|---|---|---|
| Farm / Aquaculture License | DOA / DOF | For commercial-scale farming or fishing. |
| Pesticide Registration / Permit | DOA | Regulated manufacture, import and use of agricultural chemicals. |